Client Success StoryBuilt by Vistaran Tech

Charlotte's Web - by Vistaran Tech

Enterprise Shopify E-Commerce Storefront for Global Hemp-Wellness Leader

CASE STUDY SHOWCASE

PROJECTCharlotte's Web

Client

Charlotte's Web

Global Hemp & Botanical Wellness Leader

Building a high-performing, accessible, and conversion-focused Shopify experience for a leading global hemp-wellness brand. Engineered for high-volume enterprise traffic, complex catalog structures, recurring subscriptions, rigorous regulatory compliance, and blazing-fast performance.

Domain

Enterprise Shopify

Delivery

Shopify E-Commerce

Release

Enterprise Grade

Enterprise ShopifyHemp & Botanical WellnessSubscription CommerceAccessibility & WCAGCompliance-Aware UXConversion Optimization

🔒https://charlottesweb.com

The Challenge

As a market leader in botanical wellness with hundreds of SKUs and a diverse customer base, Charlotte's Web required an enterprise-grade digital storefront that solved complex operational and regulatory challenges: - Enterprise Catalog Complexity & Routine Merchandising Managing extensive SKU variants across tinctures, gummies, capsules, and topicals while helping users discover the right routine (Sleep, Calm, Daily Recovery, Immunity). - Strict Regulatory Compliance & Accessibility Standards Meeting rigorous WCAG 2.1 AA accessibility guidelines and FDA-compliant content frameworks without sacrificing speed or brand elegance. - High-Volume Subscription & Retention Demands Implementing frictionless subscribe-and-save workflows, customizable delivery intervals, and self-service subscriber portals to maximize customer lifetime value (LTV). - Performance at Scale & Mobile Conversion Ensuring sub-second load times during peak traffic spikes while delivering a fluid mobile-first checkout experience.

The Solution

Scalable Shopify Storefront

Enterprise-scale Liquid architecture supporting high-volume traffic, dynamic merchandising, and responsive design.

Catalog & Conversion Optimization

High-converting product detail pages, multi-variant routines, bundles, and frictionless subscription checkouts.

Accessibility, Compliance & Performance

Strict WCAG/ADA accessibility standards, compliance-ready content architecture, and sub-second load times.

Execution

Enterprise Shopify Storefront Architecture & Custom Theme Development

Advanced Catalog Organization with Dynamic Filtering & Routine-Based Discovery

Frictionless Subscribe-and-Save Integration with Flexible Frequency Selectors

WCAG 2.1 AA Accessibility & Compliance Auditing

Conversion-First Product Detail Pages (PDP) with Reviews, FAQ, and Dosage Guides

Core Web Vitals Optimization for Sub-Second Mobile Performance

Checkout & Cart Drawer Optimization with Smart Upsells and Cross-Sells

"Vistaran Tech engineered an enterprise-grade Shopify experience for Charlottes Web that balanced stringent compliance and accessibility with ultra-fast page speeds, seamless subscription flows, and powerful conversion optimization across our entire botanical wellness catalog."

Charlotte's Web

Global Hemp & Botanical Wellness Leader

Key Impact

Enterprise-Grade Scalability

Built a resilient foundation capable of supporting rapid SKU expansion and high-traffic campaigns.

Accelerated Subscription Growth

Streamlined subscribe-and-save flows boosting customer retention and recurring revenue.

Universal Accessibility

Achieved WCAG 2.1 AA compliance ensuring an inclusive shopping experience for all users.

Blazing-Fast Core Web Vitals

Dramatically decreased mobile page load times, lowering bounce rates and lifting conversions.

Stack

Shopify PlusLiquidHTML5 / CSS3JavaScriptReCharge SubscriptionsWCAG 2.1 AA AccessibilityCore Web Vitals OptimizationResponsive UI

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